We help healthcare
professionals at every level
unlock their potential, lead
with clarity, and drive real
impact in their organizations.

WORK WITH US

Whether you’re navigating change, building your leadership voice, or seeking to elevate your team’s performance, you’re in the right place.

Let’s build a better future for healthcare together.

LEARN MORE ABOUT US
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Man thinking

Leadership Coaching x Operational Precision

We combine deep expertise in healthcare operations with the transformative power of executive coaching. Our approach is structured yet flexible, bold yet supportive - designed to meet professionals where they are and guide them toward where they want to be.

Our Services Include:

  • Executive Coaching: 1:1 coaching tailored to healthcare professionals seeking personal growth, strategic clarity, and greater influence.
  • Leadership Development Programs: Customized workshops and training programs that cultivate confidence, communication, and resilience.
  • Operational Consulting: Strategic insight and problem-solving to help healthcare leaders improve systems, processes, and outcomes.
  • Team Coaching & Retreats: Facilitated group sessions that strengthen team dynamics, reduce burnout, and inspire collective success.

Every session is
a safe,
structured
space to think
deeply, act
courageously,
and grow
authentically.

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Trusted by leaders
across the healthcare spectrum.

We work with professionals and organizations who are passionate about delivering exceptional care and leading with purpose.

WHO WE WORK WITH

OUR CLIENTS INCLUDE:

  • Hospital & Health System Executives
  • Clinical and Non-Clinical Managers
  • Physician Leaders & Medical Directors
  • Home Health & Hospice Organizations
  • Long-Term Care & Senior Living Communities
  • Behavioral Health Providers
  • Healthcare Entrepreneurs & Founders

Whether you’re building a more resilient team, navigating a major transition, or simply seeking a sounding board, we’re here to support your journey.

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TOGETHER, LET’S EMPOWER HEALTHCARE PROFESSIONALS BY CREATING A SAFE, STRUCTURED SPACE FOR BOLD GROWTH, LEARNING, AND TRANSFORMATION

Jamie Palma, MSOL
OWNER & COACH

She holds a Bachelor of Science in Sociology and a Master’s degree in Organizational Leadership, bringing a robust background in non-profit leadership. Her professional journey began with a strong dedication to supporting individuals with disabilities and those experiencing mental health challenges. Over time, she advanced into executive leadership positions—including Deputy Director, Executive Director, and Vice President—before establishing Via Coaching, where she currently serves as Owner and Operator.

As a Certified Hudson Institute Coach, she is highly skilled in supporting individuals through significant life transitions. Whether addressing senior living decisions, mental health concerns, divorce, retirement, marriage, entrepreneurship, start-up ventures, or career changes, she offers a combination of strategic guidance and empathetic support to each coaching engagement.

Jamie Palma